Working with John Paul on a campaign project was a smooth and rewarding experience. He was responsible for handling the social media advertisements, which included producing testimonial videos, conduc...
Trust Score
Exceptionally trusted; proven professional excellence.
• In dual function as head of Trade Marketing
• Managed all distributors for total Luzon from Region 1 to Bicol
• Established and unified directions for all sales teams per area
• Enforced performance metrics per distributor such as brand placement, retail performance stand standards, sales objectives, account receivables and channelized census
• Ensured that execution standards are met in im...
PhilippinesHead of Trade Marketing (November 2010 – April 2020) • Reorganized entire Trade Marketing Group to ensure better efficiency for both internal and external customers • Established systems and procedures for all trade marketing sub groups: Category, Merchandising and Events • Collaborated with the training team in presenting to Distributors and CDO salesmen to enhance sales proficiency and exec...
• Handled overall operations of the group
• Reported directly to the President • Instituted redirection of trade marketing group functions to maximize efficiency of the whole team
• Established merchandising standards that would further boost in-store presence of Unitrade brands
• Coordinated with other department heads to ensure that company directions are followed and executed well in the t...