Years of experience: 15

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John's Career Path
Sales Group Head for Luzon Distribution FPM Aug. 2018 -
Apr. 2019
CDO FOODSPHERE, INC.Sales Group Head for Luzon Distribution FPM
• In dual function as head of Trade Marketing • Managed all distributors for total Luzon from Region 1 to Bicol • Established and unified directions for all sales teams per area • Enforced performance metrics per distributor such as brand placement, retail performance stand standards, sales objectives, account receivables and channelized census • Ensured that execution standards are met in im...
National Trade Marketing ManagerNov. 2010 -
May. 2020
CDO FOODSPHERE, INC.National Trade Marketing Manager
PhilippinesHead of Trade Marketing (November 2010 – April 2020) • Reorganized entire Trade Marketing Group to ensure better efficiency for both internal and external customers • Established systems and procedures for all trade marketing sub groups: Category, Merchandising and Events • Collaborated with the training team in presenting to Distributors and CDO salesmen to enhance sales proficiency and exec...
Trade Marketing ManagerMar. 2008 -
Jun. 2010
JS Unitrade MerchandiseTrade Marketing Manager
• Handled overall operations of the group • Reported directly to the President • Instituted redirection of trade marketing group functions to maximize efficiency of the whole team • Established merchandising standards that would further boost in-store presence of Unitrade brands • Coordinated with other department heads to ensure that company directions are followed and executed well in the t...