Years of experience: 20

Growth HackerInfluencer Marketing ManagerMarketing DirectorMarketingCopywriterC-level Executive

Trusted by top professionals

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Ricci's Career Path
Senior Brand & Channel ManagerOct. 2022 -
Jan. 2025
Flash GroupSenior Brand & Channel Manager
Cape Town, Western Cape, South AfricaStrategic marketing lead for all B2B, B2B2C and Formal Channel B2C Marketing at Flash, leading a team of Brand managers across 3 divisions. Spearheading cross-functional teams to plan, execute, report, and track brand initiatives, resulting in increased brand visibility and sales revenue. I develop and implement channel marketing strategies in alignment with internal and external stakeholders...
Category & Trade Marketing ManagerFeb. 2021 -
Oct. 2022
L'OréalCategory & Trade Marketing Manager
South AfricaDuring my tenure at L'Oreal, I fulfilled both Category Management and Trade Marketing Management roles. In my role as Category manager, I developed and implemented category strategies that aligned with business objectives and customer needs. I collaborated with internal teams, including sales, marketing, and supply chain, to execute on category plans. I worked with external partners, to negot...
Marketing ManagerJun. 2013 -
Jan. 2021
Bliss Interior DesignMarketing Manager
Durban Area, South AfricaStrategic marketing team lead. I was responsible for establishing brand positioning, identifying target audiences, and developing marketing plans across various channels, including digital, e-commerce and influencer marketing. I led the execution of marketing programs, analyzing customer insights, consumer trends, and market analysis to build successful strategies. I also managed marketing bu...

Ricci's Posts

  • About

    Brand Duck enhances growth with strategic clarity and actionable insights, focusing on value proposition, resonant branding, and effective marketing. We deliver Fortune 500-level strategies, driving revenue without the fluff. Let's stop guessing and start scaling.

  • Cases & Experiences

    Case Highlights: - Fintech: R3.5M+ media, unexpected growth - Luxury Hospitality: 40%+ bookings increase, 3.8x conversion - Safari Business: 160% lead growth, market distinction - B2B Consulting: global rollout in 30 days - Aggregator App: top category performer in 2 months

  • Work Order

    We assist founders with: - Brand positioning refinement - Go-to-market strategies - Funnel optimization - Messaging frameworks - Pitch deck structuring - Marketing function advisory - Brand system development - Product launch support - Content review - Strategic partnership

  • How to contact

No responses yet
0

  • About

    Our expertise spans brand strategy, go-to-market plans, and marketing funnels. We excel in crafting clear messaging and content strategies. With fractional CMO services, we align teams around growth objectives, ensuring consistency across all brand assets.

  • Cases & Experiences

    In fintech, we drove R3.5M in media value and exceeded sales targets. For a luxury safari brand, we boosted leads by 160% in 6 weeks. In consulting, we developed a global brand in 30 days, enabling seamless sales and content integration.

  • Work Order

    We help clarify brand positioning and create compelling stories. Our strategies optimize funnels to increase conversion and prioritize channels based on ROI. We support startups with launch strategies and craft persuasive investor decks.

  • How to contact

No responses yet
0