Denver, Colorado, United States- Developed and executed successful paid influencer program
- Managed UGC agency partner, generating hundreds of UGC videos per month, resulting in significant brand awareness
- Lead organic social media strategy, executing content calendar, identifying UGC, copywriting, content creation, and analytics reporting
- Managed content agency partners, including creative directing product photo sho...
Boulder, Colorado, United States- Owned all Hoplark social channels (Instagram, Facebook, LinkedIn, Twitter, TikTok) - Replied directly to followers, helped define brand voice and how the brand authentically and consistently interacted with fans - Built and executed a competitive content strategy to grow and engage audience of passionate craft-beer lovers - Analyzed content performance, owned all relevant KPIs, and regularl...