Paris, Île-de-France, France• Developed global strategies to generate traffic and sales in stores and pop-ups for EMEA and Europe. Opening 3 proprietary stores in 2022 - 23 24.
• Worked with the brand’s global marketing team to create localized marketing communications based on a global directive (Social, Digital, Sales, Retail).
• Executed in partnership with the retail sales team, over 30 in-store activation programs ...
Paris, Île-de-France, France* Developed and executed a comprehensive marketing plan to increase sales by 20% and improve brand awareness. (Average of brand portfolio)
* Conducted market research and analyzed customer behavior to identify target audience and tailor marketing campaigns accordingly. (Eastern Europe VS Latin American brands)
* Provided guidance on brand messaging, content creation, and social media manageme...
Paris 01, Île-de-France, FranceOrchestrated and executed dynamic marketing campaigns for Goossens, elevating brand recognition and market penetration within the luxury goods industry by multiplying
media coverage by 10%.
• Conceptualized and managed a series of high-profile PR events and collaborations, engaging with key influencers and stakeholders, resulting in a substantial increase in brand
visibility and consumer enga...