Massachusetts, United StatesLed the rebrand from Wellforce (holding company) to Tufts Medicine, managing a multifaceted touchpoint rollout including marketing campaigns, internal communications, social and video content, promotional materials, uniforms, websites, signage, vehicle branding, and patient-facing assets. Created a comprehensive brand guidelines beyond the design firm's basic document. Integrated a creative t...
Greater Boston AreaAs lead creative for the Liberty Mutual Foundation, talent recruitment, event, and other internal brand campaigns, I conceived and designed communications across all disciplines including print, digital, video, experiential, and social. Strategized and designed the Foundation’s print and web versions of the annual Giving Report to help tell Liberty’s philanthropic story and mission. Art direc...
Greater Boston AreaWhether for fast turn-around or long-term assignments, I bring my brand experience and creative problem-solving to clients and agency partners. Projects have included: Fractional Creative Director for a brand relaunch, brand identity, recruitment marketing, graduate school demand generation campaign, video graphics and storyboarding, brochure design, direct mail campaigns, video content, tv a...