Years of experience: 28

Executive CoachMarketing DirectorCBDOCOOBusiness AnalystHead of Growth

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Lisa's Career Path
Chief Commercial OfficerOct. 2024 -
Jun. 2025
Aus Pie CoChief Commercial Officer
Australia, SydneyLeading the Sales and Marketing teams & commercial strategy across Mrs Mac’s and Balfours.
General Manager Sales & MarketingDec. 2023 -
Oct. 2024
FreshFoodGeneral Manager Sales & Marketing
Sydney, New South Wales, AustraliaLead the commercial teams across Retail, Foodservice, HORECA, Industrial & Export. Leading transformation of team, brand portfolio & commercial engagement with our customers across Australia & New Zealand.
Head of Marketing - Food & BeverageJul. 2022 -
Dec. 2023
Stuart Alexander & Co.Head of Marketing - Food & Beverage
Sydney, New South Wales, AustraliaExecutive Leadership Team Member. Full P&L responsibility for $160M portfolio across Food, Beverage & Liquor. Led development of strategic marketing program consumer & trade for TABASCO®, Lotus Biscoff, Monin, Evian & Lipton Tea Portfolio. Led the commercial management of portfolio from sourcing through to ATL/BTL Marketing programs.

Lisa's Posts

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    About

    Crawford Retail Consulting, led by Lisa Crawford with 28 years experience in FMCG. We support across Sales, Marketing, Category & Innovation. Developing full commercial strategy and helping you execute. Project or permanent outsourcing, in addition to international brands agency.

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    Cases & Experiences

    FMCG businesses looking for support & international brands looking to launch in Australia &/or New Zealand.

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    Work Order

    1. Discuss opportunity & scope 2. Confirm business scope & plan of approach 3. Proposal including timeline 4. Commence work

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    How to contact

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