Led a cross-functional team to launch the holiday shopping experience on Pinterest, with over 1,000 curated gift guide boards in 16 markets. Developed strategies to drive user engagement and adoption of new shopping features. Orchestrated activation of 2024 Pinterest Predicts, an innovative annual report on future consumer trends. Delivered a unique, completely shoppable on-platform curation ...
Jan. 2019 - Jan. 2022
TargetE-Commerce Lead, Site Merchandising (Seasonal/Stationery)
Minneapolis, MNBoosted enterprise sales, conversion, and productivity across holiday and stationery assortment by directing digital strategy. Implemented robust tactics, including SEO optimization, taxonomy, and item set-up to fuel user engagement. Created a distinctive 2021 back-to-school digital experience, yielding 24M unique visits and generating $90.4M in sales – a 13% Y/Y comp and 64% 2-yr; campaign p...
Greater Minneapolis-St. Paul AreaOversaw development and implementation of a unique new review seeding program (Hey Bullseye) at Target.com. Collaborated with external review vendor, Bazaarvoice, for user interface design and internal teams including Engineering, Product, Legal and Marketing to ensure seamless program launch. Successfully recruited 3,000 guest members and arranged vendors for fulfillment of private label pro...