SingaporeLeading strategic business & digital media innovation across APAC, empowering CHANEL’s brand growth through digital innovation. Digital Media Strategy (CHANEL APAC)
* Responsible for media outcomes across 12 APAC markets, integrating CHANEL’s brand priorities into cohesive, multi-market campaigns spanning Fashion, Fragrance & Beauty, and Watches & Fine Jewellery, across Google, Meta, TikTok, ...
SingaporeLed digital brand transformation for beauty skin & consumer health clients across APAC. Delivered full-funnel, insight-led digital strategies, creative storytelling, and performance media, while nurturing client & business partnerships and building high-performing cross-functional teams. End-to-End Campaign Leadership
* Led campaign development from brand narrative and creative vision through...
Dec. 2017 - Present
MetaSenior Digital Trainer & Facilitator (Data, Creative Social Media Marketing & Ad Solutions)
SingaporeTrained by META to design, implement and scale data-driven digital strategies for social enterprises, government agencies, global brands, and SMEs — with a focus on purpose-led, measurable outcomes across APAC. Creative Strategy:
* Developed content strategies, and visual storytelling across social media for clients ranging from startups to Fortune 500 companies.
* Achievement: Successfully i...