Years of experience: 16

MarketingHREntertainmentJournalistBrand Marketing ManagerCommunications Manager

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Matt's Career Path
Deputy Communications Director, Senate MajorityJan. 2023 -
Jan. 2024
State of MichiganDeputy Communications Director, Senate Majority
Lansing, Michigan, United StatesHelping build a communications department for the new Senate Majority Office including strategy development, people management, hiring/training, interdepartmental collaboration and community engagement.
Engagement EditorJan. 2015 -
Jan. 2022
Lansing State JournalEngagement Editor
Lansing, MIResponsible for the opinion and editorial content of the print news and online; coordinates community outreach opportunities and events; melding the traditional editorial page editor with an ambassador role for all things LSJ.
Director Of CommunicationsJan. 2014 -
Jan. 2015
Michigan Academy of Family PhysiciansDirector Of Communications
Okemos, MichiganTo guide communications strategies and branding for the academy; managing publications, projects, initiatives, web, and social media.

Matt's Posts

  • How I can help you

    We can discuss your current metric goals for a project or campaign, hypothesize why they may not be working and then we can layout a few proposed tactics for getting them moving in the right direction.

  • People I am looking for

    - campaign or project managers in nonprofit communications or marketing - small business owners looking for a second set of eyes and ears - anyone with a good cause that needs some help getting a handle on managing the message through/with metrics

  • Experience & Cases

    - 10+ years in project management with/through metrics - 10+ years in nonprofit and small business strategy assessment and advising - 10+ years in corporate strategy learning and training with SEO and metrics as a guide

  • How to contact

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  • How I can help you

    We can discuss your organization’s mission, what sort of content has resonated with stakeholders in the past, then get right into the brainstorm.

  • People I am looking for

    - Pub managers, editors and directors - Communications or marketing managers - Development or education coordinators Anyone who has a story that needs told, but may need help with the angle, audience strategy and execution.

  • Experience & Cases

    - 15+ years suggesting stories, creating content and reaching audiences - 10+ years testing strategies and monitoring metrics (including social and SEO) - a lifelong love of storytelling and turning great research (including interviews) into compelling content

  • How to contact

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  • How I can help you

    We can discuss strategy, including target audience and desired outcomes, before I draft outline the tactics we should pursue to accomplish all of our goals. Once the tactics are agreed upon, you will receive regular updates as we keep it always on time and under budget.

  • People I am looking for

    - Nonprofits - Small businesses owners - Trade and travel organizations Basically, if you’re working in STEM — or for another worthy cause — and need help with comms, I’m here and happy to help.

  • Experience & Cases

    - 15+ years of writing and editing experience - 10+ years experience in strategy, including SEO and marketing campaigns - simple project management and clear communication throughout the process Honest, earnest and helpful is my MO. Get thoughtfulness and caring free of charge.

  • How to contact

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