Years of experience: 24

Art ProducerSport FanProduct DesignerCommunications ManagerEntertainmentMarketing Director

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Sue's Career Path
Director Brand Marketing & Packaging Design - Own BrandsJun. 2023 -
Present
RITE AIDDirector Brand Marketing & Packaging Design - Own Brands
Managed branding and packaging for eight private label brands, ensuring standards for design, content, and messaging. (2,000+ skus) – Health & Wellness, Beauty, Snacks, Beverages, Pet, and Paper Products • Launched two new brands in consumables and beverages, including packaging design, website landing page, internal training video, and content creation. • Directed all redesigns, innovation, ...
Director Commercialization & GraphicsMay. 2021 -
May. 2023
Flagstone FoodsDirector Commercialization & Graphics
Minneapolis, Minnesota, United StatesLed the graphics and commercialization execution team for the private label products portfolio (nuts, trail mixes, and dried fruit) across an extensive retail customer base and owned brands. ● Commercialized 100+ new products in 2022, plus an incremental 150 commercialized products. ● Oversaw all design refinements, photography, and execution for four owned brands. ● Accelerated timelines for...
Director Brand Strategy & Creative Packaging DesignJan. 2019 -
Mar. 2021
Best BuyDirector Brand Strategy & Creative Packaging Design
Greater Minneapolis-St. Paul AreaOversaw the brand strategy and execution of Best Buy's Exclusive Brands product portfolio, ensuring brand consistency through all touch points (packaging, ecommerce, photography, and documentation). ● Utilized consumer insights to evolve the private label brand portfolio, ultimately establishing a long-term strategic road map for Insignia, Rocketfish, Platinum, Modal and Dynex brands. ● Spear...

Sue's Posts

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    About myself

    With over 20 years of experience, I excel in strategic brand design and creative operations, enhancing consumer engagement through innovative packaging and collaboration. I’m adept at crafting emotionally resonant design systems, optimizing workflows, and guiding teams to deliver exceptional design solutions that drive growth. Notable achievements include creating a competitive brand for Best Buy and refining Rite Aid’s beauty line.

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    Job Description

    I seek to lead creative teams in both large and small enterprises, enhancing their marketing and packaging strategies with my expertise in National and Private Label branding. My goal is to elevate brand presence and drive success through innovative design leadership.

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    How to contact

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