Years of experience: 11

CopywritingPartnerCopywriterMarketingContent WriterMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Eisha's Career Path
Head of Media, Brand & IoT (SmartThings)Mar. 2025 -
Present
Samsung GulfHead of Media, Brand & IoT (SmartThings)
Dubai, United Arab EmiratesLeading the Brand & IoT (SmartThings) team in the Corporate Marketing division for Gulf markets; centralizing the Media, Partnerships & Insights (CMI) mandate under one hub.
Media Lead - Brand & Partnerships Manager: GCC RegionMay. 2024 -
Mar. 2025
Samsung GulfMedia Lead - Brand & Partnerships Manager: GCC Region
United Arab Emirates• Spearheaded comprehensive brand marketing strategies with a focus on driving brand engagement and market positioning across multiple channels, including digital, ecommerce, social media, and influencer activations. • Leading cross-functional teams in executing integrated marketing initiatives, ensuring alignment with business objectives and brand guidelines with HQ. • Established and nurtur...
Media and Digital Marketing Manager: GCC MarketsAug. 2023 -
Apr. 2024
Samsung GulfMedia and Digital Marketing Manager: GCC Markets
Dubai, United Arab Emirates• Pioneered media innovation agenda by collaborating with key partners to test and implement cutting-edge technologies and platforms, driving continuous improvement and competitive advantage. • Managed total media budget expenditure and forecasting, ensuring financial accuracy and compliance with operational standards and audit requirements. • Manage advertising and paid media budget (~45M US...