Years of experience: 15

MarketingITSales & BizDev⚖️ Legal🐦 DesignConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Shannon's Career Path
Senior Content StrategistApr. 2023 -
Present
EpsilonSenior Content Strategist
Atlanta, Georgia, United States •Lead and co-lead client engagements that integrate work streams such as; personalization, globalization, and full-journey messaging strategy; content audit, strategy, development, and governance; information architecture (IA), card sorting/tree testing, taxonomy, and content modeling; keyword research, link building, and content optimization for SEO and UX; as well as migration planning, URL...
Content StrategistMay. 2021 -
Present
EpsilonContent Strategist
Atlanta, Georgia, United States•Partner closely with UX and Design teams to devise web content strategy •Develop web content operational plans to articulate digital content objectives, strategies, and tactics •Develop dashboards to portray performance results •Partner with copywriters and visual designers to ensure effective execution of web content strategy •Develop effective and thoughtful bridging strategy to link edito...
IT Project Manager - Information Management ServicesNov. 2020 -
Mar. 2021
UT Health San AntonioIT Project Manager - Information Management Services
San Antonio, Texas•Facilitate and manage product and software evaluations, RFPs, contracting and procurements •Execute and manage multiple projects and related activities throughout the life of a project •Lead team members/contractors to achieve project objectives and customer requirements •Manage and control project activities in accordance with plans and schedules, while making adjustments to improve project...

Shannon's Posts

  • How I can help you

    Enhance strategic planning by optimizing messaging, content, and channels to target specific segments effectively. Leverage our extensive CX expertise, segmentation analysis, modular content, and a collaborative, iterative approach.

  • People I am looking for

    Seeking partnerships with small to medium businesses, especially in nonprofit, healthcare, and banking sectors. Open to all businesses needing messaging and segmentation expertise.

  • Experience & Cases

    Achievements include creating a digital marketing playbook for a nonprofit, conducting a CX workshop for a Latin American bank, and content modularization for a pharma client. Previous clients: Banamex, AbbVie, Chevron, Zoetis.

  • How to contact

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