Years of experience: 10

CopywritingContent WriterMarketingProofreaderEditorCopywriter

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Elena's Career Path
Freelance Content Marketing ConsultantJan. 2025 -
Present
Elena BaseottoFreelance Content Marketing Consultant
Providing comprehensive and client-tailored support inclusive of - • Content strategy: content audit, competitor and audience review, SWOT analysis and content planning • Content production: ideation, copywriting, production oversight and content adaptation • Content management: governance of content workstream and execution of special projects • Content analysis: content performance report, ...
Group Content ManagerSep. 2022 -
Dec. 2024
McArthurGlen GroupGroup Content Manager
London, England, United Kingdom• Owned content strategy, guidelines, campaign execution and photo shoots for top 100 brand partners • Defined and delivered content for all main trading and tactical campaigns, and key regional campaigns • Managed copy/creative briefing, copy editing, CMS updates and localisation across 26 markets • Produced ongoing video content for Instagram and TikTok in collaboration with content creator...
Group Content PlannerMar. 2019 -
Aug. 2022
McArthurGlen GroupGroup Content Planner
London, England, United Kingdom