New York, United StatesHead of Growth for the Keeps brand & Nurx Dermatology brands. Performance lead for all paid media from awareness through to purchase: including TV, programmatic, affiliate, search, shopping, social ads (TikTok + Meta + more), as well as driver of performance creative excellence.
Jan. 2023 - Mar. 2024
Media.MonksDirector, Digital Strategy (prev. Metric Theory)
New York, New York, United StatesOmnichannel strategy lead for high growth DTC and subscription clients, with a focus on wellness and lifestyle brands. Generated significant results for my core client, generating the highest growth year on record in 2022. Account lead with >7 years digital marketing experience managing $50M+ annual budgets, strategic lead for Search, Shopping, YouTube, and Display, Facebook, TikTok, Snapchat...