Years of experience: 9

Digital Ads ManagerMarketingITCRM managerMarketing Analytics ManagerBrand Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sicelo's Career Path
Performance Marketing Data AnalystApr. 2025 -
Present
Digital Authority PartnersPerformance Marketing Data Analyst
-Data Analysis & Insights: Uncover trends, user behavior patterns, and business opportunities through advanced analytics. -Performance Marketing Optimization: Track, analyze, and optimize paid media campaigns (Google Ads, Meta, etc.) to improve cost-efficiency and conversions. CRO (Conversion Rate Optimization): Conduct A/B tests, heatmap analysis, and funnel optimization to boost website per...
Data AnalystOct. 2024 -
Apr. 2025
VMLData Analyst
Johannesburg Metropolitan AreaAs a Data Analyst, I deliver end-to-end analyses that optimize marketing strategies and enhance customer experiences. I build measurement frameworks, perform deep-dive evaluations, and use statistical techniques for customer segmentation and modeling. I ensure data quality, provide actionable insights, and serve as a trusted advisor to help clients make informed decisions. Collaborating with ...
Data AnalystAug. 2023 -
Oct. 2024
VMLData Analyst
Johannesburg Metropolitan AreaIntegrate large datasets from various sources, including Google Analytics and Social Media platforms, to drive comprehensive business recommendations and refine strategy development, optimizing user experiences in the telecoms industry. Develop and manage ongoing and ad-hoc reporting and analysis using Excel and Power BI, translating data insights into actionable recommendations for personali...

Sicelo's Posts

  • About myself

    With over a decade in marketing and five years as a data analyst consultant, I have boosted brand conversions by 78% and strategically influenced a major tobacco brand's direction through data-driven insights.

  • Job Description

    Seeking a role within a global organization to leverage my analytical skills and strategic experience, aiming to drive impactful data solutions and contribute to worldwide business growth.

  • How to contact

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