I lead the SEO operations for IKEA—one of our biggest and most exciting accounts. From optimizing content to aligning with business goals across multiple markets, I’m deeply involved in making sure our strategies drive real impact. I work closely with cross-functional teams to keep everything running smoothly, constantly looking for ways to improve performance and stay ahead in a fast-paced d...
Head officeI was part of the Digital Innovation Marketing team, where I focused on SEO and CRM strategy across multiple products—most notably Reflect, the bank’s NeoBank. I managed campaigns and customer journeys using platforms like Infobip and HubSpot, always aiming to make every digital touchpoint more personalized and impactful. It was a great experience working at the intersection of data, creativi...