Years of experience: 8
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Kenzlainny's Career Path
Jan. 2025 -Present
AB InBevData Product Manager (Data PM)
Como Data Product Manager no Zé Delivery, atuo liderando produtos de dados que entregam valor estratégico para o negócio. Minha missão é construir pontes entre engenharia, analytics e as áreas de negócio — sempre com foco em impacto, escalabilidade e eficiência. Além de discovery e gestão de backlog, me destaco por aplicar Inteligência Artificial de forma prática no desenvolvimento e melhoria...
Aug. 2023 -Dec. 2024
AB InBevData Analyst - Rewards and Loyalty Program
- Development and maintenance of Dashboards with Power BI, to assist in business decisions.
- A/B Test Analysis to identify better conversion opportunities and user interest.
- Analysis of user points usage behavior, use of coupons and app experiences.
- Analysis of increased frequency of redemptions or in-app purchases, for different user profiles.
- Performance analysis of partner brands in...
Mar. 2022 -Aug. 2023
Zé DeliveryData Analyst (Anti Fraud)
São Paulo, Brasil- Users data analysis to identify fraudster profiles.
- Studies and implementation of new blocking rules for fraudster profiles.
- Devepolment and maintenance of Dashboards with Anti-Fraud KPIs, to support business decisions.