Years of experience: 15

BeautyCopywritingContent WriterCommunication DesignerEditorStartup Founder

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Nidhi's Career Path
FounderApr. 2023 -
Present
NOURFounder
Dubai, United Arab Emirates- Launched the GCC’s first editorial e-tail beauty platform, onboarding 100+ brands and redefining how the region shops and discovers beauty - Built a content-driven, immersive shopping experience that’s as educational as it is inspiring. - Established new benchmarks for content-driven beauty retail in the region - Featured in Entrepreneur Middle East and Khaleej Times for reimagining beauty ...
Co-founder & CCOJan. 2021 -
Present
Peanut Butter Productions Co-founder & CCO
- Lead creative vision for Peanut Butter, consulting for top beauty and lifestyle brands on campaign strategy, content, and brand identity. - Produced 700+ videos and international-caliber campaigns for Tira, Nykaa, Charlotte Tilbury, MAC, and Estee Lauder - Shape visual and narrative direction for India's most influential beauty campaigns - Set new standards for beauty storytelling and creat...
Chief Creative & Beauty OfficerMay. 2019 -
Apr. 2021
KultChief Creative & Beauty Officer
Mumbai, Maharashtra, India- Conceptualized and launched a disruptive content-commerce app, leading all aspects of visual and verbal identity - Created and spearheaded content, creative, visual strategy across the app and social - Developed content formats that redefined beauty commerce in India

Nidhi's Posts

  • How I can help you

    Transform critical business challenges into compelling narratives that convert. Build immersive shopping experiences and develop unique visual identities. Leverage 16+ years of expertise and deep market insight for complete strategy-to-execution solutions.

  • People I am looking for

    • Emerging startups and global brands • Beauty companies and luxury retailers • Brands valuing editorial storytelling • Clients seeking scalable platforms

  • Experience & Cases

    • Founded GCC's first editorial beauty e-tail platform • Delivered 70+ successful luxury brand campaigns • Led Vogue India's digital transformation • Worked with Nykaa, Kay Beauty, Estée Lauder, etc.

  • How to contact

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