Years of experience: 15

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Neto's Career Path
Growth MarketerJan. 2024 -
Present
netocervantes.comGrowth Marketer
MexicoAs an independent consultant, I work with companies focused on lead generation or digital services across Mexico and the U.S., helping them grow through performance-driven ad strategies. I manage multichannel campaigns across Google, Meta, TikTok, Pinterest, and LinkedIn—always focused on full-funnel results, not just surface metrics. My work often extends into conversion rate optimization, s...
Digital Marketing DirectorMar. 2023 -
Dec. 2023
MuukTestDigital Marketing Director
Mexico & USI joined MuukTest as their first marketing hire and helped build the department from the ground up. Over time, I took on a director role, leading everything from strategy to execution across content, paid media, and growth. One of the biggest wins: launching an SEO and content strategy that brought the site from low visibility to over 6,000 monthly users, and building a global community aroun...
Senior Digital Marketing ManagerMay. 2021 -
Mar. 2023
MuukTestSenior Digital Marketing Manager

Neto's Posts

  • About myself

    With over 7 years in growth marketing, I excel in full-funnel strategies for tech, ecommerce, and service brands in the U.S. and LATAM. At MuukTest, I increased traffic to 6,000 monthly users and achieved $1M ARR. At Rootmate, I led a 13:1 ROAS strategy, boosting revenue by 57% YoY.

  • Job Description

    Seeking a strategic role that values experimentation and fast execution, I aim to drive growth across activation, acquisition, retention, and conversion. I thrive in environments that prioritize impact and scalability while building systems that enhance business outcomes.

  • How to contact

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  • How I can help you

    I drive qualified traffic to your business, turning it into measurable results via Google Ads. By planning full-funnel campaigns, I enhance ROAS and lower CAC. My methods include keyword strategy, creative testing, and ongoing performance optimization.

  • People I am looking for

    Ideal Clients: - Startups seeking growth - Small to mid-sized businesses - Companies like INOMA, Rootmate, Scalable Press

  • Experience & Cases

    Achievements: - Scaled MuukTest to $1M ARR in 18 months - Achieved 13:1 ROAS for Rootmate - Cut INOMA's cost per lead by 75%

  • How to contact

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  • How I can help you

    Solve tasks with: growth marketing, digital strategy, paid media, CRO, consulting. Start with a 30-45 min session to learn your goals. Review digital presence, share a growth roadmap. Execute or consult, monitor results, prioritize impactful actions.

  • People I am looking for

    - MuukTest: Led marketing, scaled to $1M+ ARR - Rootmate: Revamped ads, boosted DTC sales - Integracare: Full-funnel strategy, CRM integration - Donna Stephens: Launched high-converting site

  • Experience & Cases

    - Founders/CEOs starting digital marketing - Restructuring marketing efforts - Early-stage teams needing strategy - Avoiding unnecessary costs - Building lean growth engines

  • How to contact

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