Years of experience: 16

Marketing🐦 DesignConsultingEntertainmentPresentation DesignerEvent Producer

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Annie's Career Path
Senior Lead Designer – Product & Game Design, Game BrandsOct. 2017 -
Oct. 2024
HasbroSenior Lead Designer – Product & Game Design, Game Brands
Pawtucket, Rhode IslandLed creative strategies and product innovation for global brands, delivering groundbreaking games and omnichannel campaigns. Excelled in IP expansion, strategic partnerships, and process optimization to drive measurable growth. • Launched NBA Monopoly, achieving pre-sale sellouts in 24 hours. • Partnered with Disney, Lucasfilm, and Universal, driving a 35% increase in licensed product revenue...
Lead Designer – Product & Game Design, Game BrandsAug. 2015 -
Oct. 2017
HasbroLead Designer – Product & Game Design, Game Brands
Pioneered concept-to-shelf success and channel collaborations, enhancing seasonal sales and expanding retail presence. Innovated stylized gameplay to maintain relevance and engagement. • Created Road Trip travel games, increasing seasonal sales by 20%. • Designed 15–20 SKUs annually for Target and Walmart, boosting brand sales by 25%. • Led cross-functional teams to launch 25+ products, growi...
Art Director, Game BrandsJan. 2012 -
Aug. 2015
HasbroArt Director, Game Brands
Directed creative branding and packaging for iconic franchises, ensuring strategic alignment with retail and licensing. Delivered projects on time and under budget while fostering team excellence. • Directed visual storytelling for Monopoly, Candyland, and Twister, contributing to $519M quarterly revenue. • Saved $200K over three years by streamlining project workflows. • Incorporated emergin...