Years of experience: 18

Growth HackerMarketing DirectorMarketingMarketing Analytics Manager🐦 DesignBrand Designer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Edgar Andres's Career Path
CUSTOMER AND CONSUMER DIGITAL ASSETS OWNERMar. 2024 -
Apr. 2025
Pluxee ColombiaCUSTOMER AND CONSUMER DIGITAL ASSETS OWNER
BogotáLed the digital ecosystem (web, app, e-commerce) for 750K+ users, 10K+ corporate clients, and 60K+ merchants, raising app rating from 1.8 to 4.7 through UX optimization, engagement strategies, and product evolution. Developed the strategic roadmap and optimized journeys using data analytics (A/B testing, UX research), achieving: +18% app adoption -20% customer service calls (via education and...
New Products & Services ManagerNov. 2022 -
Mar. 2024
Pluxee ColombiaNew Products & Services Manager
BogotáDesigned and implemented omnichannel strategies for new products (Pluxee Terceros), generating 40 leads/month in XL companies (avg. ticket: €128M) and training 60K+ beneficiaries. Doubled the client base, increasing sales from €1.9M to €3.4M with educational and loyalty campaigns (100% retention, NPS +95). Reduced conversion cycle from 6 to 4 months through data-driven incentives and boosted ...
HEAD OF MARKETING INNOVATIONJul. 2016 -
Oct. 2022
TWSTOHEAD OF MARKETING INNOVATION
Bogotá, Distrito Capital, ColombiaCo-founded and led commercial strategies (OGSM) for startups and SMEs, applying Growth Marketing, TDI, and BMI, developing digital/physical products recognized by the Bogotá Chamber of Commerce as an outstanding startup. As Scrum Master/Product Owner, led the creation of omnichannel products (digital/physical) and managed brands from scratch, optimizing end-to-end processes. Drove growth thro...

Edgar Andres's Posts

  • How I can help you

    • Develop comprehensive online and offline marketing strategies. • Ensure brand consistency across the organization. • Understand financial goals, purpose, and buyer persona. • Analyze market, products, value proposition, and brand image.

  • People I am looking for

    • Ideal clients: Pluxee, Jensa, Straza Flow, El Dorado. • Seek businesses aiming for strategic marketing growth.

  • Experience & Cases

    • Enhanced Pluxee app rating from 1.8 to 4.7 through UX improvements. • Boosted app adoption by 18% and reduced customer service calls by 20%. • Achieved a 46% increase in e-commerce sales. • Doubled clients and grew sales from €1.9M to €3.4M. • Shortened conversion cycle with data-driven incentives. • Led brand transition from Sodexo to Pluxee. • Implemented virtual card and digital tools, reducing payment times by 52%. • Innovated digital journeys with AI and analytics. • Co-founded a branding studio, leading campaigns in fashion and retail. • Achieved growth in premium travel services and healthy foods. • Worked with SMEs and startups.

  • How to contact

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