Years of experience: 21

MexicoSales ManagerBusiness Development ManagerPartnerships ManagerMarketingMarketing Director

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Fernando's Career Path
Regional Account DirectorNov. 2023 -
Mar. 2024
LinkRegional Account Director
Mexico CityWorld-class outsourced marketing execution providing the link between our clients and their consumers, supply chains and their future brand ambitions. As a progressive marketing execution partner, we collaborate with the world's biggest brands, committed to global responsibility and creating value for all. - Implemented a new operational structure and heightened the organization's and clients...
Regional Account Director - BWST IndustryOct. 2020 -
Aug. 2023
HH GlobalRegional Account Director - BWST Industry
MexicoHH Global is a tech-enabled, creative production and procurement partner that delivers big impact for big ideas across the globe. We help the biggest brands on the planet achieve stronger, more sustainable growth. An unmatched supply chain, a growing suite of tech tools and data insights—we make our clients’ brilliant ideas are unmissable everywhere. - Outperformed with 100% account retention...
Customer Engagement DirectorJan. 2020 -
Oct. 2020
InnerWorkingCustomer Engagement Director
Mexico CityWe engineer marketing to shape brand experience. Innerworkings was acquired by HH Global in 2020. - Orchestrated strategies leading in a 20% increase in project acceptance and a 90% boost in customer satisfaction KPIs. - Broadened Bacardi marketing product launches, ensuing to a 30% growth in sellout with exceptional POS Displays. - Demonstrated exceptional relationship management by nurturin...

Fernando's Posts

  • How I can help you

    Develop tailored strategies to strengthen client relationships and effectively communicate with key stakeholders. My engagement plans have increased project success by 20% and secured multi-year contracts with leading brands.

  • People I am looking for

    Seeking clients in consumer products or B2B sectors focused on delivering to consumer or retail industries.

  • Experience & Cases

    - Increased 5% contribution with 95% satisfaction for Heineken. - Achieved 15% YoY growth for Bacardi and Heineken. - Secured 25MUSD revenue annually with 12% EBITDA. - Worked with Bacardí, Heineken, Beam-Suntory, William Grants & Sons.

  • How to contact

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