Years of experience: 19

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Florencia's Career Path
Senior Designer / Creative ConsultantJan. 2024 -
Present
Freelance, self-employedSenior Designer / Creative Consultant
GermanyAs a freelance senior designer and consultant, I support creative teams and companies with system-based design — from editorial and digital layout to multi-platform rollouts. I specialize in refining and expanding existing visual systems, not building identities from scratch. Over the past two decades, I’ve worked with a wide range of clients — from Nike, Adidas, and Ableton to early-stage s...
Senior Graphic DesignerJul. 2021 -
Jun. 2023
mimosaSenior Graphic Designer
Berlin, GermanySome of my responsibilities included : ∙ Collaborating with other agency members to evaluate client or company needs, develop project strategies, and create visual elements for ad campaigns. ∙ Communicating with clients to set goals, provide updates, receive feedback, and present final campaigns. ∙ Conducting research to better understand brand objectives, target markets, and industry trends....
Brand DesignerJul. 2019 -
May. 2021
TomTomBrand Designer
Amsterdam, NetherlandsSome of my responsibilities included : ∙ Collaborating with teams working on multiple products to ensure that TomTom's design language remained consistent across in-dash, web, and mobile platforms. ∙ Creating pixel-perfect designs, from layouts and UI elements to icons and specification documents. ∙ Paying close attention to detail to ensure the high-quality implementation of my designs. ∙ Co...

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