Years of experience: 9

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Agata's Career Path
Global Senior Digital Insights Specialist, Global eCRMOct. 2024 -
Present
AvonGlobal Senior Digital Insights Specialist, Global eCRM
Warszawa, Woj. Mazowieckie, Polska
Global Senior Digital Insights Specialist – Global eCRM (Western Europe & CE markets)Oct. 2024 -
Present
AvonGlobal Senior Digital Insights Specialist – Global eCRM (Western Europe & CE markets)
WarszawaOwn analytics and experimentation strategy supporting multi-market CRM growth initiatives across Western Europe and CE. Key contributions: • Lead cross-market growth analysis to identify optimisation opportunities across acquisition and retention performance • Build and maintain 11 BI dashboards (Looker Studio) providing end-to-end KPI visibility and standardised reporting across markets • De...
Performance Marketing Senior SpecialistNov. 2022 -
Sep. 2024
AvonPerformance Marketing Senior Specialist
WarszawaOwned digital performance marketing strategy for avon.pl, managing six-figure monthly media budgets and driving acquisition growth across paid channels. Key responsibilities: Growth & Budget Ownership • Managed six-figure monthly budgets across Meta and Google Ads, optimising campaigns for ROAS, CPA and revenue growth • Led budget allocation across promotional cycles, seasonal peaks and catal...

Agata's Posts

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    How I can help you

    Transform data into actionable insights to boost marketing and growth. Support includes performance analysis, dashboard creation, identifying opportunities, A/B test designs, and budget optimization. Help teams transition from data to decision-making.

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    People I am looking for

    Seeking partnerships with: • Growth/performance leads for acquisition scaling • CRM teams for retention and automation • Data teams for decision-focused analysis • E-commerce/product teams for experience optimization

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    Experience & Cases

    Achievements include: • Avon: Enhanced eCRM journey performance • Nespresso: Boosted online sales via digital campaigns • Bzen Bikes: Increased test ride sign-ups • Henkel: Led awareness campaigns for beauty/home care

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    How to contact

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