In this position, I am responsible for a diverse array of design and marketing functions. My duties include graphic design, where I create visually appealing and cohesive content that reflects our brand's values and objectives. I also design billboards, focusing on impactful visuals and messaging to capture the attention of a broad audience.Additionally, I develop marketing assets such as bro...
• Launched and created all marketing materials for the store’s website and grand opening from concept sketches, and visual designs, to branding and illustrations
• Collaborated with five to seven influencers/artists and managed a wide variety of cross-media projects involving branding, illustration, and UI design
• Defined the roadmap, roles and responsibilities, and ways of working
• Develop...
Shanghai City, China• Spearheaded the conceptualization, design, and development of 25+ new product lines • In charge of liaising with overseas clients to develop and identify opportunities to reduce production costs by 15%
• Led a team of 10+ fashion designers and graphic designers, provided constructive feedback on creative designs, and delivered coaching and mentorship to facilitate professional growth