Years of experience: 22
Email Marketing ManagerTutorDigital Ads ManagerMarketingMarketing DirectorCRM manager
Trust Score
Exceptionally trusted; proven professional excellence.
Betty's Career Path
May. 2023 -Present
Atelier CallisteFounder & Creative Director at Global Custom Bridal Couture Atelier Calliste
SwitzerlandOverview of Collection portfolio Design, Campaign design and AI, Ecommerce Strategy, Customer conversion, DTC, Online CRM, Digital Marketing, Digital and Social media, Online influencers, Artificial intelligence -4.95/5.0 Consumer Ratings, growing +65% CAGR, Converstion rate +30% CAGR, zero fabric waste
Nov. 2018 -Aug. 2023
Procter & GambleGlobal Consumer Analytics & Insights & Sustainability Senior Leader Surface Care Design, Delivery
Geneva, Canton of Geneva, SwitzerlandLed advanced qualitative and quantitative research on Surface Cleaners Mr. Proper, Flash, Mr. Clean brands defining whitespace markets size of prize, optimization of communication through Advertising-packaging-shelf testing, definition of new Sustainability vision, excellent teamwork to lock one Europe Brand Architecture linked to Jobs to Be Done research, +10% Penetration Growth, innovation ...
Jan. 2017 -Oct. 2018
Procter & GambleGlobal Consumer & Market Knowledge Analytics & Insights Discounters Director, Europe Innovation
Geneva Area, SwitzerlandLed global consumer learning plan for business development, improving the shopping behaviour for P&G categories in Discounters. Influenced Discounters partners for category value increase through brand lisings with $250milions whitespace value and +5% share growth across Europe.