As sole design and creative lead, owned UX/UI, branding, packaging, and digital execution for
multiple eCommerce and consumer product launches. Partnered closely with leadership and
engineering to shape growth strategy and deliver measurable outcomes.
• Owned product experiences end-to-end across Catwalk.com.au, NewMeCare.com.au, and
HairBodySkin.com.au, including branding, UX/UI design, pack...
Pakistan, LahoreDeveloped and launched creative campaigns for national brands, aligning with client business
objectives.
• Led campaign ideation and storytelling across digital and print, ensuring consistency and
measurable impact.
• Partnered with account managers and strategists to translate client needs into market-ready
executions.