Years of experience: 16

CopywritingCopywriterContent WriterProofreaderEditorSEO Specialist

Trusted by top professionals

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    Aric Johnson
    Product Manager @Wells fargo
    Verified
    Erica is a world-class writer and content strategist. She is a visionary architect of digital storytelling, capable of blending creativity with data-driven precision to craft compelling, impactful con...

Trust Score

Exceptionally trusted; proven professional excellence.

100%
Erica's Career Path
Senior Content Strategist, eCommerceApr. 2024 -
Present
PearsonSenior Content Strategist, eCommerce
Hoboken, New JerseyI serve as a strategic content leader, shaping the user experience across Pearson's global websites and eCommerce purchase journeys. Through cross-functional collaboration, I ensure consistent brand voice as well as seamless content delivery and optimization. • Content leadership: Lead UX writing and content strategy for Pearson.com, Pearson+, and eCommerce initiatives (B2B & D2C). • Content ...
Lead Content Designer, PaymentsMay. 2022 -
Apr. 2024
Wells FargoLead Content Designer, Payments
Charlotte, North CarolinaI served as a lead content designer for core bank products: mobile deposit, wire transfers, & digital wallets. Through clear, actionable microcopy and a unified content strategy, I worked to ensure a consistent user experience across Wells Fargo's payments products. I also co-designed Paze, a new online checkout solution offered by Wells Fargo and 7 other banks and credit unions. • Human-cent...
Co-Principal Investigator for 3 TN OER GrantsOct. 2020 -
Dec. 2022
Middle Tennessee State University (MTSU)Co-Principal Investigator for 3 TN OER Grants
Murfreesboro, TennesseeI served as a co-principal investigator for 3 state and national grants ($200k) that funded the research and development of 25 open educational resources at Middle Tennessee State University. I managed a cross-functional team of 130 people across 6 departments and reported large-scale qualitative and quantitative data to internal stakeholders & external audiences. Because of this work, I was ...

Erica's Posts

  • How I can help you

    Solve key challenges: • Communicate brand mission • Explain product features • Craft clear UX content • Translate complex concepts Competitive edge: • Extensive B2B and B2C copywriting • Expert in payment systems

  • People I am looking for

    Seeking Clients: • Startups • Small businesses • Nonprofits

  • Experience & Cases

    Achievements: • Cut customer support calls by 50% with CRM and chatbot Past Clients: • American Promo • Hollywood Outdoor Living • Aflourish Media • Wells Fargo • Pearson

  • How to contact

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