Years of experience: 7

Google AnalyticsTeam LeadershipDigital MarketingData AnalysisSemrushBrand Analytics

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sara's Career Path
Founder | Strategic MarketingApr. 2025 -
Present
babou studioFounder | Strategic Marketing
Los Angeles, California, United States
Marketing and Brand StrategistApr. 2022 -
Sep. 2024
SIS International Research & Strategy ConsultingMarketing and Brand Strategist
Los Angeles, California, United StatesLed 25+ marketing and brand strategy projects, providing direction on brand identity, digital engagement, and go-to-market planning. Transformed research into personas, journey maps, and segmentation strategies to shape messaging and campaign execution. Developed tailored marketing and brand positioning frameworks for diverse audiences and markets across mature and emerging industries: • Led ...
Global Business Analyst and PlanningJul. 2019 -
Aug. 2021
HPGlobal Business Analyst and Planning
Barcelona, Catalonia, SpainLed market analysis, forecasting, and strategic planning for five product segments generating $95M in annual revenue across EMEA. Built advanced models to optimize pricing and revenue planning, enhancing decision-making and aligning leadership with market trends and performance goals: • Developed pricing strategies across five product segments: applied cost-margin modeling, elasticity analysi...

Sara's Posts

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    How I can help you

    I transform business insights into impactful marketing strategies, clarifying brand identity and positioning. Whether for startups or global entities, my focus is on developing go-to-market and digital strategies that drive sustainable growth.

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    People I am looking for

    • Diagnose & Clarify: Identify brand gaps and sharpen value propositions. Audit digital presence and refine strategies. • Define the Strategy: Map growth opportunities and develop market strategies. Build structures aligned with customer expectations. • Execute & Guide: Implement actionable plans and oversee brand identity. Launch campaigns with clear KPIs. • Optimize & Grow: Monitor performance, refine campaigns, and advise on scaling decisions.

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    Experience & Cases

    • Global Brands: Volkswagen, HP, Paris 2024, WHO • Consulting: SIS International Research projects • Nonprofit: U.S. Chamber of Commerce, Xeotérmica Galega • Emerging Brands: Startups in wellness, beauty, consumer goods

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    • Volkswagen: Boosted sales by 19%, scaled globally • HP: Improved forecast accuracy to 95–98% • Paris 2024: Enhanced digital messaging • WHO: Developed healthcare brand strategies • Aston Lark: Launched new sub-brand in Germany • Startups: Enabled digital growth and scaling

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    How to contact

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