Years of experience: 13

Marketing DirectorMarketingBrand Marketing ManagerCommunications ManagerCopywritingProofreader

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    I had the pleasure of working with Svetlana, who is a highly skilled Marketing Director with a deep understanding of both strategy and execution. She is an exceptional communicator, able to align team...

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Svetlana's Career Path
Retail Marketing Lead Apple Premium Retailer UGCISApr. 2024 -
Apr. 2025
ASBC UGCIS | iSpace | Apple Premium PartnerRetail Marketing Lead Apple Premium Retailer UGCIS
• Led and built a Retail Marketing team across six countries: Kazakhstan, Uzbekistan, Azerbaijan, Armenia, Georgia, Ukraine, and Moldova. • Developed and executed marketing strategies to support Apple product launches and key annual campaigns. • Successfully implemented localized marketing initiatives, ensuring alignment with Apple’s global brand strategy while addressing regional market need...
Head of Marketing & CommunicationNov. 2019 -
Mar. 2024
BSH Home Appliances GroupHead of Marketing & Communication
Kazakhstan• Developed and executed a comprehensive marketing strategy for BSH brands, aligning global initiatives with local market needs. • Led marketing communications, product launches, and promotional activities across multiple sales channels. • Managed cross-functional collaboration with the sales team to enhance brand positioning and customer engagement. • Spearheaded PR, digital marketing, and i...
Senior Brand ManagerJan. 2019 -
Nov. 2019
Beeline KazakhstanSenior Brand Manager
Almaty, Kazakhstan•Strategic planning of Marketing Campaigns; •Launching new products; •Realization of advertizing campaigns: cooperation with creative agency, pitching, participating in the pre-production process, shooting of TVC, recording of radio spots, creating and production of POS materials; •Participating in media planning and media placement •Analysis of campaign results; •Research and analysis of mar...