Years of experience: 14

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Allegra's Career Path
Founder | Retention Marketing ConsultantJun. 2024 -
Present
The Bedford GroupFounder | Retention Marketing Consultant
Santa Monica, California, United States• Specialize in retention marketing strategy for direct-to-consumer (DTC) brands, focusing on building customer loyalty, increasing lifetime value (LTV), and driving sustainable growth. • Design and execute lifecycle marketing programs across email and SMS, including segmentation, automation, onboarding flows, winback campaigns, and customer reactivation strategies. • Optimize customer journe...
Director of RetentionJan. 2022 -
Jun. 2024
D.LUXURY BRANDSDirector of Retention
Los Angeles, California, United States• Spearheaded retention marketing strategies, resulting in a 25% increase in customer retention rates across 14+ DTC e-commerce brands in our portfolio. • Implemented data-driven segmentation and targeting, resulting in an average 15% increase in revenue, a 10% boost in repeat customer rate and a 20% reduction in churn rate across all retention clients. • Developed tailored solutions for indi...
Head of Retention and Email MarketingMar. 2021 -
Jan. 2022
YumiHead of Retention and Email Marketing
Los Angeles, California, United States• Responsible for developing, executing, and measuring end-to-end lifecycle strategies using email and SMS to drive conversion, retention, and revenue • Owned the end-to-end customer experience for leads and current subscribers from conception to launch and execution to analysis, with the end goal of acquiring new subscription customers and building retention/LTV through the customer lifecycl...

Allegra's Posts

  • How I can help you

    I help brands boost retention and lifetime value by designing high-impact lifecycle marketing strategies. I optimize touchpoints to reduce churn, create automated flows, and transform one-time buyers into loyal customers. My approach combines strategy and automation for lasting success.

  • People I am looking for

    I seek partnerships with direct-to-consumer brands in beauty, wellness, fragrance, or lifestyle sectors. Ideal clients are those ready to invest in retention, with a strong editorial voice, loyal customer base, and a need for strategic guidance to enhance engagement and performance.

  • Experience & Cases

    I help DTC brands like Apothia, Clark’s Botanicals, Reed Clarke, Angela Caglia, InBloom, and more scale retention with lifecycle strategy, high-performing flows, campaign planning, segmentation, and copy that converts—rooted in brand voice and behavior.

  • How to contact

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