Years of experience: 12

MarketingCMOConsultingC-level Executive

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Anabel's Career Path
Digital Sales Director Middle AmericasJan. 2025 -
Present
AB InBevDigital Sales Director Middle Americas
MexicoDIRECTOR OF DIGITAL SALES MIDDLE AMERICAS - Find scalable tech solutions to improve Abinbev’s experience, both client and final customer through the implementation of customer centric solutions, digital transformation, efficient distribution and innovative digital products. - Set the end-to-end vision for digitalizing and monetizing the industry for Middle America (MAZ). - Lead planning and e...
Growth & Marketing Director for Direct to Consumer & RewardsJan. 2023 -
Present
AB InBevGrowth & Marketing Director for Direct to Consumer & Rewards
Colombia - Omnichannel transformation, by executing a comprehensive omnichannel strategy (Online & Retail) delivered unified and personalized customer experiences across all touchpoint, resulting in a 67% growth in Net Revenue. - Led the strategic management and optimization of the company’s digital commerce platform and brand portfolio, driving traffic, conversion rates, and average order value in 20...
Director of Digital GrowthAug. 2022 -
Present
AB InBevDirector of Digital Growth