Years of experience: 12
MarketingCMOConsultingC-level Executive
Trust Score
Exceptionally trusted; proven professional excellence.
Anabel's Career Path
Jan. 2025 -Present
AB InBevDigital Sales Director Middle Americas
MexicoDIRECTOR OF DIGITAL SALES MIDDLE AMERICAS
- Find scalable tech solutions to improve Abinbev’s experience, both client and final customer through the implementation of customer centric solutions, digital transformation, efficient distribution and innovative digital products.
- Set the end-to-end vision for digitalizing and monetizing the industry for Middle America (MAZ).
- Lead planning and e...
Jan. 2023 -Present
AB InBevGrowth & Marketing Director for Direct to Consumer & Rewards
Colombia - Omnichannel transformation, by executing a comprehensive omnichannel strategy (Online & Retail) delivered unified and personalized customer experiences across all touchpoint, resulting in a 67% growth in Net Revenue.
- Led the strategic management and optimization of the company’s digital commerce platform and brand portfolio, driving traffic, conversion rates, and average order value in 20...
Aug. 2022 -Present
AB InBevDirector of Digital Growth