Years of experience: 8

MarketingITConsultingEducationBrand Marketing ManagerGrowth Hacker

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Luiza's Career Path
Consumer and Marketing Insights SpecialistApr. 2025 -
Present
UncoverConsumer and Marketing Insights Specialist
São Paulo, Brazil
Data Science and Consumer Insights Squad LeadApr. 2023 -
Apr. 2025
IpirangaData Science and Consumer Insights Squad Lead
- Led multidisciplinary teams (data scientists, data analysts, and IT professionals) to generate strategic insights and identify business opportunities within the fuel market. - Managed the definition and execution of the analytical pipeline using the SCRUM methodology to optimize workflows and project delivery. - Played a key role in fostering a data-driven culture at Ipiranga, enabling data...
Senior Data AnalystMar. 2022 -
Apr. 2023
IpirangaSenior Data Analyst
São Paulo, Brazil