Years of experience: 22
MarketingITEngineerConsultingEducationMarketing Analytics Manager
Trust Score
Exceptionally trusted; proven professional excellence.
César's Career Path
Mar. 2024 -Present
Claro ColombiaHead of Experimentation and Profiling
Bogotá, Distrito Capital, ColombiaIn this role, I led advanced analytics and personalized marketing initiatives through controlled experimentation. I designed and executed A/B tests to evaluate the impact of commercial strategies, optimizing campaign effectiveness and maximizing Customer Lifetime Value (CLTV). My focus was on gaining deeper insights into customer behavior, affinity, and needs through data analysis and the use...
Mar. 2018 -Feb. 2024
Claro ColombiaHead of Business Intelligence
Barranquilla, Atlántico, ColombiaI focused on designing and developing customer segmentation and profiling strategies, leveraging data analytics to enhance personalization in marketing campaigns. I implemented affinity and consumption behavior models, which enabled more effective multichannel campaigns, higher-quality lead generation, and increased customer retention. I also promoted a data-driven culture within the commerci...
Feb. 2011 -Feb. 2018
Claro ColombiaRegional Head of Market Analysis, Caribbean Coast
Barranquilla, Atlantico, ColombiaI led market analysis and customer segmentation for the Caribbean Coast region. I monitored sales indicators, customer behavior, and product performance. I developed databases for commercial campaigns, competitor analysis, and market research studies that supported strategic decision-making at the regional level.