Years of experience: 21

MarketingC-level ExecutiveSales & BizDevConsultingBrand Marketing ManagerCommunications Manager

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Clarissa's Career Path
Marketing and Commercial DirectorMay. 2024 -
May. 2025
Sorte OnlineMarketing and Commercial Director
São Paulo, São Paulo, BrasilI developed and implemented integrated marketing and sales strategies for the iGaming and Online Lotteries segments, driving growth in customer acquisition, LTV, and engagement. Led four teams (Marketing, Sales, CRM, and Paid/Owned Media), with full ownership of budget management, KPIs, and performance. Acted with a strong data-driven approach and delivered executive reporting to the global b...
Engagement Squad Leader, Sr Marketing Manager (Branding, Content and SEO)May. 2022 -
Nov. 2024
Sorte OnlineEngagement Squad Leader, Sr Marketing Manager (Branding, Content and SEO)
São PauloI led the team responsible for Branding, Content, and SEO strategy, with a strong focus on brand building, organic growth, and audience engagement. I was in charge of the company’s full rebranding project, as well as the development and execution of institutional, product, and brand campaigns across multiple channels. Key responsibilities and achievements: Strategic leadership of the content ...
Branding and Growth DirectorNov. 2017 -
Apr. 2022
Cornerstone Strategic BrandingBranding and Growth Director
São Paulo e Região, BrasilDirector of Branding & Growth, working in close partnership with a team based in New York. Led brand experience, market intelligence, strategic planning, and performance marketing initiatives focused on acquisition and engagement within the Agribusiness and Agrotech verticals. Key responsibilities and results: Developed data-driven branding and growth strategies for major clients, including B...

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