About

I’m a brand strategist with experience at top agencies and now at SharkNinja. I’ve helped high-profile global brands like Beats, Lululemon, and Diet Coke define who they are, connect with their audience, and show up with clarity across every touchpoint.

Cases & Experiences

Vans: Global strategy to modernize a skate brand for new markets Chewy: Full-funnel storytelling to deepen emotional connection Reese’s Puffs: Made cereal culturally relevant Liquid IV: Brought new product innovations to life through lifestyle-led brand storytelling

Work Order

My process: • Brand discovery to understand your story, goals, and what sets you apart • Audience + competitor research to find your edge and identify white space • Crafting clear positioning, messaging, and value prop that guide how you show up everywhere

How to contact

How I can help you

I help startups and small businesses understand how their brand stacks up. Through a quick but powerful competitive audit, I identify where you’re blending in, where you can stand out, and what your audience is seeing, so you can move forward with clarity and confidence.

People I am looking for

I’m looking to work with founders, small teams, and emerging brands who want to better understand their competitive landscape. If you’re unsure how your brand stacks up (or where you could stand out) this audit is a quick, strategic way to find your edge.

Experience & Cases

Vans: Global strategy to modernize a skate brand for new markets Chewy: Full-funnel storytelling to deepen emotional connection Reese’s Puffs: Made cereal culturally relevant Liquid IV: Brought new product innovations to life through lifestyle-led brand storytelling

How to contact