Mexico City, MexicoCreative Art Lead for the Content Development Team (Pepsico Foods US & Canada).
Shopper Marketing Strategist.
I lead 4 Business Units: Positive Choice, Shopper mkt (DX, Walmart, Sam's), Sales & Canada Foods.
As team leader I manage 7 design managers and 25 designers.
Digital campaign, POS Communication, Packaging
Mexico City, Mexico. Creative and Art Direction in special projects.
. Management of work schedule and art direction of the creative team.
. Integral Campaigns, OOH, TV Spots, Packaging & POS. McCormick. The first campaign made with AI for the brand.
. Store Opening Campaigns. Grupo La Comer.
. Digital Campaigns and Brand Experiences for Gaming division. Little Caesar’s.
Aug. 2018 - May. 2022
KingdomCreative Director. Head of Art & Design Director
Mexico CityHead of creative team.
.Branding, VIS Identity System, packaging, naming creation, innovation product workshops for local and regional markets. Knorr.
.Packaging. Hellmann´s.
.Digital campaign, Precision Marketing Campaign, POS campaign (Shopper mkt). Magnum.
.POS communication, OOH and social media content. The North Face.
.Branding, packaging, retail, web design. Beam Brands.
.Social media ...