Years of experience: 23

United StatesMarketing DirectorMarketingC-level ExecutiveCMOConsulting

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Melissa's Career Path
President & Chief Operating OfficierJun. 2023 -
May. 2025
Annie's AtticPresident & Chief Operating Officier
• Strategic Vision: Designed the restructure of a legacy business across a ~$60M portfolio to convert sales from linear to digital. Redeveloped operational process flow to properly function with new end-to-end technology and data architecture including generative and agentic-AI constructs. • Turn Around: Conducted a 60-day turn around to improve cash flow across the organization and convert o...
Head of Digital & MediaOct. 2018 -
Mar. 2023
ALDI USAHead of Digital & Media
Batavia, Illinois• Ownership of the digital and media customer experience (CX) of Attract, Convert, Retain, and Measure for online and in-store sales. Television, online video, audio, SEM, SEO, online merchandising, user experience (UX), user acceptance (UAT), content management, customer satisfaction (CSAT), product discovery via on-site search, recommendations and basket building, online analytics, Aldi US ...
Vice President, Ecommerce and Digital MarketingDec. 2017 -
Oct. 2018
Design ToscanoVice President, Ecommerce and Digital Marketing
Greater Chicago Area•Directly owned Ecommerce Marketing, Merchandising, and IT across all paid, owned, and earned assets inclusive of print and brand development. •Drove growth in revenue performance by 10-30% YoY on flat spend comps due to driving change management within the on-site experience, top of funnel brand development, bottom of funnel demand capture techniques, and effective prioritization of the fron...

Melissa's Posts

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    How I can help you

    I enable legacy businesses to transition into the digital age across various sectors, enhancing media strategies to boost customer acquisition and retention via channels like TV, Audio, Social Media, and more.

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    People I am looking for

    I resolve strategy, people, process, and structure issues. With experience leading enterprise transformations, I offer connections, credibility, and expertise.

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    Experience & Cases

    Seeking clients serious about business optimization and cash flow improvement, with a willingness to engage in change management over 6 to 12 months.

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    How to contact

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