Years of experience: 16

MarketingSales & BizDevHREducation🏐 SportsAccount Manager

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Catalina's Career Path
Adjunct Professor - SMU Sport Management Jan. 2025 -
Present
Southern Methodist UniversityAdjunct Professor - SMU Sport Management
Dallas, Texas, United States
Director of Diversity, Equity and InclusionMar. 2022 -
Mar. 2025
Major League BaseballDirector of Diversity, Equity and Inclusion
New York - Remote
Vice President, Multicultural MarketingNov. 2017 -
Mar. 2022
LST MarketingVice President, Multicultural Marketing
Dallas/Fort Worth Area-Develop multicultural strategy for Fortune 1000 brands focusing on the Latinx / Hispanic market -Work with brands for integration with Latinx and LGBTQ+ influencers / talent for activations with various multicultural marketing campaigns -Responsible for selling sponsorship programs in order to grow overall portfolio of business for LST’s properties -Negotiated over $1MM in marketing contract...

Catalina's Posts

  • How I can help you

    Unlock insights to engage multicultural audiences. Enhance brand impact through strategic community involvement. Ensure successful project delivery and elevate CSR commitments by identifying new market opportunities.

  • People I am looking for

    Ideal Clients: - Major League Baseball - Red Bull - Sun West Mortgage - Pudge7 Enterprises

  • Experience & Cases

    Notable Achievements: - 3 years at MLB in DEI initiatives - Boosted sales by $5MM with Red Bull & Sun West - Managed Ivan Pudge Rodriguez's marketing - Supported small businesses & startups

  • How to contact

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