Years of experience: 10

Growth HackerCMOBusiness OwnerC-level ExecutiveCopywritingEmail Marketing Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Grainne's Career Path
Business OwnerJun. 2025 -
Present
Turas CraftBusiness Owner
I recently chose to pause my career to reassess my work–life balance and dedicate time to a long-held passion project. Turas Craft is that “side quest” come to life, a venture where I design and create beautiful, Irish-inspired craft kits for travellers. Each kit is inspired by the sights, stories, and experiences of Ireland, offering visitors a unique way to make, create, and connect with th...
Senior Specialist - Digital Product MarketingMar. 2023 -
Mar. 2025
Tata Consultancy ServicesSenior Specialist - Digital Product Marketing
Led a global digital product launch across 60+ markets with strategic messaging aligned to business and customer goals. Designed and rolled out a comprehensive communications framework, integrating global market narratives and ensuring brand alignment. Collaborated cross-functionally with Product, Strategy, UX, and Engineering to mitigate delivery risks and streamline customer experience. Cre...
Senior Marketing and Communications SpecialistApr. 2019 -
Feb. 2023
PramericaSenior Marketing and Communications Specialist
In 2020 I my first client facing role, I managed the international web experience for PGIM Investments, which includes 17 localized experiences and 3 language variants. Responsible for page buildout/design, end-to-end user journey, and legal/compliance approvals. I led the expansion of the international web experience to include the Italian website. Acted as strategic advisor to the Senior Le...

Grainne's Posts

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    How I can help you

    Kickstart your business with a tailored content strategy. Refine your message, purpose, and objectives. Tasks include: - Audit current strategy - Understand objectives - Identify gaps and challenges

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    People I am looking for

    Seeking clients who want to elevate their brand. Experience with: - Jaguar Land Rover - PGIM Investments - Prudential Financial

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    Experience & Cases

    Achievements include: - Global digital product launch in 60+ markets - Comprehensive communications framework design - Cross-functional collaboration for risk mitigation - Audience journey and value proposition creation. Previous clients: - SMEs scaling up - Start-ups

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    How to contact

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