Actively driving go-to-market strategic planning for all global storytelling with a focus on getting runners to know and choose Brooks. Carefully building the key global brand stories and working collaboratively with regional marketing teams to bring those stories to life for runners where and when they shop. *Highlights* Co-launched Brand Platform Refresh: "Let's Run There", Spring 2024
Crea...
Seattle, Washington, United StatesCollaborates and helps define all Global Brand campaign briefs and concepts to ensure lululemon’s values of inclusion, diversity and equity are prioritized in our creative, messaging and Brand voice. I'm accountable for delivering IDEA initiatives and training to the Brand organization as well as strategic consultation across various functional partners including and not limited to growth, re...
Seattle, Washington, United StatesCo-creation and strategic inclusion execution in Brand creative, campaigns, and enterprise initiatives as it relates to inclusion, diversity, equity, and action.