Years of experience: 9

Email Marketing ManagerGrowth HackerPartnerships ManagerMarketingFinancial AnalystMarketing Director

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Lisa's Career Path
AdvisorMar. 2023 -
Present
AdeptmindAdvisor
Toronto, Ontario, Canada
Director, Digital CommerceOct. 2021 -
Present
Bath & Body WorksDirector, Digital Commerce
Columbus, Ohio Metropolitan AreaLead a team of 24 spanning Site Merchandising, Personalization, Promotions, Content Operations, and International eCommerce (Canada platform). Lead strategic integration and optimization of premium e-commerce solutions to enhance customer experience and drive revenue growth including AI driven sales driving and product discovery solutions. Revamped on-site product discovery through advanced A...
eCommerce Merchandising ManagerApr. 2021 -
Oct. 2021
JOANN StoreseCommerce Merchandising Manager
Hudson, Ohio, United StatesElevate content and engagement across 60k+ SKUs through customer centric navigation, attribution, imagery and SEO optimized content. Business development expanding assortment opportunities by identifying white space and Omni-channel optimizations. Drive test and learn and roadmap strategy in partnership with site experience, UX and product teams within an agile framework.

Lisa's Posts

  • How I can help you

    Analyze digital analytics, educate on focus areas, and identify opportunities. Connect with industry partners for personalized customer experience tools. Unique skills in finance and leadership ensure strong results through site optimizations and team development.

  • People I am looking for

    Seeking collaboration with businesses of all sizes. Experience in scaling new business developments and supporting growth in multi-billion dollar brands.

  • Experience & Cases

    Achieved 77% revenue growth with site optimizations. Launched AI-driven product finder and personalization tool, adding $50M in annual sales. Worked with Bath and Body Works, Chicos (Soma), Lane Bryant, Express.

  • How to contact

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  • About myself

    Proven expertise in Conversion Rate Optimization, vendor management, and UX. Over a decade in leading global corporations, significantly enhancing sales growth and optimizing conversion rates.

  • Job Description

    Seeking a collaborative role with autonomy to boost sales through strategic, data-driven decisions, leveraging my extensive experience to drive impactful results.

  • How to contact

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