Years of experience: 26

MarketingC-level Executive🐦 DesignConsultingBrand Marketing ManagerPresentation Designer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Sharron's Career Path
Brand OperatorJan. 2022 -
Present
HONOR THE GIFTBrand Operator
Los Angeles, California, United States•Managed the brand transformation, overseeing creative direction across digital, retail, and social media, leading to a 35% increase in online sales and 800K new IG followers •Developed and managed a premium gifting program for professional athletes and cultural influencers, including personalized product seeding and in-store gifting initiatives, contributing to a 43% increase in hero-style s...
General Manager of North AmericaJan. 2021 -
Jan. 2022
SNSGeneral Manager of North America
New York and Los Angeles•Managed P&L for North America, with a focus on increasing market share in the LA region through curated in-store experiences and strategic influencer gifting programs •Spearheaded a 3-year growth strategy for Sneakers and Stuff, increasing North American business through precise market positioning and expansion initiatives •Expanded brand presence by partnering with NYC’s Meatpacking Distric...
CEO and Founder, Cultural Engagement and CollaborationsJan. 2018 -
Present
BUTTERFLY AFFECTCEO and Founder, Cultural Engagement and Collaborations
Indiana & Los Angeles, CA•Provides tailored consulting for talent and brands, focusing on curating unique gifting and experience-driven campaigns that resonate with diverse audiences •Connects brands, creatives, and influencers in fulfilling a brand’s requests on talent acquisition and creative needs, bringing an elevated body of work and a more profound connection to a brand’s campaign •Consults clients to develop b...

Sharron's Posts

  • How I can help you

    Expert in brand positioning and product marketing with a focus on consumer engagement and brand operations. Over 25 years of experience with leading brands like Nike and Apple, creating impactful campaigns and increasing market share.

  • People I am looking for

    Seeking partnerships with technology, footwear, and apparel brands. Looking to leverage expertise in brand management and product marketing to drive growth and innovation for clients in these sectors.

  • Experience & Cases

    Achievements include collaborations with Balmain, sacai, and Converse. Previous clients: Honor the Gift, Apple/Beats by Dr. Dre, Sneakersnstuff. Notable projects led to record sellouts and impactful brand presence.

  • How to contact

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  • About myself

    With over 20 years of experience in product marketing for Nike and Apple, I've successfully created exclusive products with Foot Locker Europe, Marimekko, Balmain, sacai, and Alexander Wang, achieving a 30% business growth.

  • Job Description

    Seeking a senior role as Director or higher where I can leverage my expertise in strategic product positioning to drive innovation and market success.

  • How to contact

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