Atlanta, Georgia, United StatesBuilt demand generation program from ground up in order to promote pipeline growth. Generated pipeline growth from 1x to 12x within the first year of campaigns launching. Assumed leadership responsibilities in absence of Head of Global Marketing: creating board decks, driving data clean up for reporting, managing a direct report, and managing a global marketing budget. Able to Identify gaps i...
Atlanta, Georgia, United StatesIncreased market penetration utilizing targeted marketing campaigns. Utilized database management and correspondence automation tools to streamline and automate marketing campaigns while gathering statistical data. Conducted webinars with current and prospective clients, developing presentation content and delivering live interactive presentations to engage customers and build rapport for com...
Atlanta, Georgia, United StatesIdentified valuable leads through several key methods, including social media, email and targeted marketing. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Leveraged evaluated information to create fresh ideas. Assessed marketing campaigns using key metrics and performance indicators, through Salesforce and LinkedIn reports...