Years of experience: 19

United StatesCopywritingEmail Marketing ManagerContent WriterMarketingMarketing Director

Trusted by top professionals

  • EC
    Emily Covington
    Senior Product Marketing Manager @MeridianLink
    Verified
    Karri is a skilled marketing professional with expertise in multiple facets of the discipline. I worked alongside her for more than five years. During that time, she was responsible content strategy a...
  • JH
    Joye Hehn
    Vice President @Regions Bank
    Verified
    Karri and I had the pleasure of working together at Regions. I can say that she's fantastic to work with after having been her peer and in another role she served as my manager.

Trust Score

Exceptionally trusted; proven professional excellence.

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Karri's Career Path
Freelance WriterOct. 2024 -
Jan. 2025
Bham NowFreelance Writer
• Developed branded content for select clients at Bham Now, including conducting interviews, selecting images, writing copy, and publishing articles on WordPress with SEO best practices. • Collaborated with clients to ensure content aligned with their brand voice and messaging, resulting in increased engagement and brand awareness. • Utilized strong writing skills and creativity to craft comp...
Content Marketing ManagerJul. 2019 -
Oct. 2024
Regions BankContent Marketing Manager
Birmingham, Alabama, United States• Developed and executed content marketing strategy for financial education, providing guidance and resources to internal partners, customers, and communities. • Collaborated with cross-functional teams to create engaging and informative content to support business objectives. • Implemented data-driven approach to measure and optimize content performance, resulting in increased engagement and...
VP, Senior Marketing Content StrategistJun. 2019 -
Apr. 2022
Regions BankVP, Senior Marketing Content Strategist
Birmingham, AL, United States• Led a team of direct marketing, brand, and content strategists for credit card, consumer lending, and mortgage business lines. • Developed and executed go-to-market strategies, presenting results to bank leadership. • Achieved significant revenue growth and market penetration through strategic planning and implementation.

Karri's Posts

  • How I can help you

    I offer tailored content strategies for B2B and B2C organizations. Services include web content creation, blog writing, SEO optimization, and content roadmaps. I help brands build trust and loyalty through consistent, strategic messaging.

  • People I am looking for

    Services include: - Content strategy & writing - Blog posts & copywriting - Content channel optimization Advantages: - Comprehensive audits for brand voice - Expertise in SEO - Industry experience - Partner approach - Commitment to excellence

  • Experience & Cases

    Ideal clients: - Businesses of any size - Seeking cohesive communication - Aiming for multi-channel messaging consistency

  • How to contact

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