When the goal is to change how people consume things, itβs more than just a visual brand solution. Using behavioral science, data analytics, and a host of tools from influencers to experiential retail stores, managed to re-position product rental into a modern consumer and B2B solution benefitting the environment, customers, and merchandiser partners. Teamed with cofounder/CMO to lead strateg...
Joined to help build United's first internal marketing team, but company was purchased by another bank and plans cancelled a few months after start date.