Years of experience: 15

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Sobechi's Career Path
Sr. Guest Experience Analyst Mar. 2023 -
Mar. 2024
Wingstop Restaurants Inc.Sr. Guest Experience Analyst
Dallas, Texas, United States・Spearheading customer service initiatives, cutting resolution time from 36 to 18 hours and which improved guest satisfaction and retention. ・Pioneering communication strategies, reducing customer inquiries, and delivered pivotal reports on industry trends and consumer behaviors, instrumental in refining the Guest Experience program and brand offerings. ・Delivering detailed weekly reports on ...
Event Marketing Coordinator (Activations)Jun. 2018 -
Mar. 2023
Wingstop Restaurants Inc.Event Marketing Coordinator (Activations)
Dallas-Fort Worth Metroplex・Collaborated closely with the Activation Manager to devise market strategies, enhancing brand visibility and increasing trials in targeted national regions. ・Orchestrated brand-aligned experiential events, market plans, and outreach initiatives, forging robust ties with influencers, and effectively relayed key performance metrics to senior leadership and the broader marketing team. ・Boosted ...
Account ExecutiveJan. 2016 -
Oct. 2017
MorochAccount Executive
Dallas, Texas・Crafted managerial guides for 367 McDonald's locations, streamlining promotional window instructions, while aligning with diverse multicultural segments including Black and Hispanic McDonald's Owners Associations. ・Orchestrated high-impact creative campaigns (Digital, OOH, Radio, TV) with budgets spanning $800,000 to $1MM, and consistently stayed abreast of evolving industry standards and tr...

Sobechi's Posts

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    How I can help you

    Tackling tasks with expertise: marketing & brand strategy, efficient project management, enhancing customer experience, optimizing operations, driving business growth, and effective stakeholder communication. Key strengths include leadership, strategic communication, and data-driven decisions.

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    People I am looking for

    Ideal clients: - Businesses of all sizes - Diverse customer base - Growth-focused enterprises

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    Experience & Cases

    Notable achievements: - Halved customer resolution time at Wingstop - Boosted brand awareness by 40% - Improved guest experience scores by 30% Previous clients: Wingstop, McDonald's, Smalls Sliders

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    How to contact

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