About myself

With over 15 years in marketing and commercial strategy, I've led initiatives for consumer brands, from multinationals with multimillion-dollar budgets to startups with strategic launch plans. My experience spans various countries and industries, showcasing adaptability and long-term thinking. I've successfully built and scaled five direct-to-consumer sites and developed Amazon businesses for two brands. Proficient in spending and optimizing multimillion-dollar performance marketing budgets, I excel in content and result optimization. Additionally, I've developed key account activations and collaborated with multidisciplinary teams across departments.

Job Description

I am eager to leverage my extensive experience to shape actionable strategies and drive team growth. My diverse background has equipped me to effectively execute plans and foster development, ensuring that collective goals are met and surpassed.

How to contact

How I can help you

• Identify ideal sales channels and pricing strategies • Tailor client programs by segment • Analyze consumer behavior for effective communication • Boost sell-out and increase market presence

People I am looking for

Founders with an idea but not product or business case Start ups with a product idea but in need to launch their brand Small business in CPG looking to scale their sales

Experience & Cases

• Revitalized stagnant sales for diverse brands • Enhanced sell-out rates at point of sale • Worked with small to mid-size food, beverage, and beauty brands

How to contact