Years of experience: 14

BrazilEmail Marketing ManagerDigital Ads ManagerMarketingCRM managerMarketing Analytics Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Bruna's Career Path
CRM Strategy LeaderMar. 2025 -
Present
VTEXCRM Strategy Leader
São Paulo, São Paulo, BrazilAs a CRM Strategy Leader, I optimize VTEX’s tools to address both marketing and sales needs, ensuring best practices for sales cycles and opportunity management. I lead database cleaning, enrichment, and segmentation to improve data quality and enable targeted communication. I also establish high standards for marketing campaigns, automation, lead scoring, dashboards, and AI agents while rede...
Core Marketing Campaigns and CRM ManagerJan. 2022 -
Mar. 2025
VTEXCore Marketing Campaigns and CRM Manager
São Paulo, São Paulo, BrasilResponsible for spearheading and assessing global marketing initiatives across diverse channels including paid media, social platforms, email, and events. Setting and tracking KPIs, and consolidating data from acquisition channels and CRM into customized dashboards. Overseeing the entire marketing and sales funnel in demand generation efforts. Leading the Marketing Operations team, steering w...
Project Manager - PMOAug. 2021 -
Jan. 2022
Sales ImpactProject Manager - PMO
São Paulo, São Paulo, BrasilAs Project Manager I am responsible for ensuring that all of the digital projects of the company remain within the agreed scope, cost and timeframe, as well as monitoring project indicators, coordinating stakeholders, managing conflicts, communicating decisions and results, ensuring the application of project management methodologies best suited to the context of the project and the company's...

Bruna's Posts

  • How I can help you

    • Innovate customer journeys with CRM & marketing. Enhance loyalty and value by anticipating needs. • Drive growth via new channels, automation, and funnels. Expand reach and revenue. • Use data insights for strategic decisions. Minimize risks, maximize results. • Lead cross-functional projects. Bridge technical and creative teams for innovative solutions. • Build relationships with global brands. Ensure impactful results. • Balance creativity and analytics for innovative, viable solutions.

  • People I am looking for

    • Seek companies at diverse maturity stages. • Aim to boost lead generation and revenue growth. • Enhance deal closure efficiency. • Open to various industries.

  • Experience & Cases

    • Migrated to a new CRM, boosting pipeline by 35%. • Improved customer targeting, increasing new deals by 25%. • Enhanced lead quality, raising replatforming deals by 15%. • Worked with VTEX, IBM, Microsoft, AMD, Nvidia, Edenred.

  • How to contact

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