Brooklyn, New York, United StatesClients: Healthcare firms, nonprofits, and global advertising agencies Lead digital strategy, content transformation, and compliance-driven UX solutions for mission-led organizations and regulated industries. Deliver measurable improvements in engagement, operational efficiency, and SEO visibility. Key Results: Increased nonprofit engagement by 90% using Generative AI tools for multichannel c...
New York, New York, United StatesRefined digital content for Ford Proβs website, ensuring clear user journeys and accessible product information across landing pages and internal navigation. Conducted a comprehensive content audit to identify friction points and improve user comprehension. Simplified technical product language into user-centric copy, improving readability and decision-making. Collaborated with UX and visual ...
Parsippany, New Jersey, United StatesDelivered digital insights, UX recommendations, and compliance-aligned metadata strategies for leading pharmaceutical brands. Developed metadata models to boost SEO and visibility for clients including GSK, Sanofi, Mirum, and Janssen. Led social listening research for the Sanofi Vaccines project, mapping persona behavior to content needs. Enhanced digital accessibility by tagging assets with ...